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Category Archives for Sales and Marketing
Blog VS Website Definition of Blog Apples and Oranges?
Blog vs Website, hmmm, the definition of Blog is in fact a Website. Blog = Web Log. According to a source on Wikipedia, “the term “weblog” was coined by Jorn Barger on 17 December 1997.
Continue readingMore Doctors Smoke Camels than any other Cigarette
Do more doctors smoke Camels? A 1943 court case stated the FDA’s purpose for review of labels and promotional material is to “protect the public and the vast multitude which includes the ignorant,
Continue readingGood Food Eat and Get Gas
Is your brand bland? Before I answer, I enjoy hot, spicy food. I’m a consistent 5+ star, on the hot index. A few years ago, I got together with a friend and whipped up a batch of my internationally
Continue readingInternet Information Overload
Internet Information overload over the last two decades has transformed the way we live. Information is far more accessible than ever before. The problem is the Internet never closes! Is this information
Continue readingStaying REAL in a CYBER World
The premise of the excellent book, “Who Moved My Cheese” reveals a simple parable telling the story of two mice in a maze dealing with change. This is a must-read for anyone still stuck in
Continue readingAttraction Marketing 101: Do What a Caveman Does
The premise of Attraction Marketing is attracting or enticing customers and prospects to come to you. There’s a big difference between selling and attracting. A headline or tagline will provoke interest
Continue readingBenefit Driven Marketing
To achieve benefit driven marketing keep your landing page simple or kiss business goodbye. Being an artful guy, I tend to want to WOW visitors to my blog with creative illustrations, motion graphics
Continue readingSeth Godin on Driveby Culture and Endless Search for Wow
I subscribe to Seth’s blog. If you’re a marketer, you should too. I read his post last week and it’s an honest assessment of the way things are online. It’s time to get real on
Continue readingBe Consistent Not Seasonal
Sales forecasting tools are not necessary when people are hot or cold. Consumers react to the conditions at hand. But no one wants to buy a wood stove or snow tires in the Summer or get their furnace serviced.
Continue readingWeb Video – Whois Watching You?
According to the latest statistics, web video views are booming. Data from ComScore shows that nearly 178 million U.S. Internet users watched online videos during the month of December 2009 with 33.2 billion
Continue readingSon of a Niche! Did I Get Your Attention?
Headlines draw attention. Get to the point. What’s your message? There are too many websites and blogs bombarding the search engines, overwhelming people with too much information. Does your message
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