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The Sales Cycle – Eight Sales Steps for Success

A sales cycle or process creates a systematic approach for your sales and marketing team. The Sales cycle also helps you gauge your progress, and enables you to pinpoint problem areas. Your sales and

Have You Considered Online Reputation Management?

Your Reputation Management activities are crucial. Want to learn about someone? Just “Google” them! Online Reputation Management is a hot topic these days. A common practice online is to use the

Reputation Management – TAKE CHARGE

Reputation Management applies to all of us. Whether you receive a negative Twitter comment, a poor review on Yelp, or one of your old college photos circulates on Facebook, reputation management in this

Human Billboards

Human billboards have been used for centuries. In 19th century London, the practice began when advertising posters became subject to taxes and competition for wall space became fierce. Young people around

Girl Scout Cookies

Girl Scout Cookies season is upon us as the weather begins to warm up for Spring fund raising. In a recent article, Seth Godin shares a common sense approach to sales. Seth writes; “What’s

Unleashing the IDEA Virus by Seth Godin

Unleashing the IDEA Virus by Seth Godin discusses how a good idea, like a virus, spreads rapidly. Your idea in the form of a unique business proposition, product, or service can create a contagious viral

FedEx Zapmail was a Lesson in Timing

FedEx Zapmail was a lesson in timing. Introduced in 1984, ZapMail, guaranteed delivery of a document anywhere within two hours. FedEx Zap mail didn’t involve faster planes, but blazing fast fax

Promoting Your Personal Brand

Building your personal brand is not complicated and certainly does not require you to hire expensive marketing advisers. Here are a couple of questions to think about when creating and maintaining your

Video Production Tips from DARLA

Video production tips from DARLA. Who’s DARLA? Let’s find out. This acronym, DARLA spells out 5 tried and true production tips for producing project that will set you apart from the crowds. Composition,

Website Optimization Tools and Tips

Website Optimization will make or break you. What is the purpose of your website, a glorified on-line brochure or client benefit driven? Here’s some free website optimization tips and tools you

The Future is Now for Mobile Media

The Future is NOW for mobile Media. The familiar site of iphones, droids, ipads, blackberry’s are everywhere, worldwide. Technology has put mass information at our finger and thumb tips. We are not

Anything New about Social Networking?

There’s really nothing new about Social Networking. People have been socializing and networking since the dawn of time. Technology just makes it easier. In the last twenty years, technology has

Blog VS Website Definition of Blog Apples and Oranges?

Blog vs Website, hmmm, the definition of Blog is in fact a Website. Blog = Web Log. According to a source on Wikipedia, “the term “weblog” was coined by Jorn Barger on 17 December 1997.

More Doctors Smoke Camels than any other Cigarette

Do more doctors smoke Camels? A 1943 court case stated the FDA’s purpose for review of labels and promotional material is to “protect the public and the vast multitude which includes the ignorant,

Good Food Eat and Get Gas

Is your brand bland? Before I answer, I enjoy hot, spicy food. I’m a consistent 5+ star, on the hot index. A few years ago, I got together with a friend and whipped up a batch of my internationally

Internet Information Overload

Internet Information overload over the last two decades has transformed the way we live. Information is far more accessible than ever before. The problem is the Internet never closes! Is this information

Staying REAL in a CYBER World

The premise of the excellent book, “Who Moved My Cheese” reveals a simple parable telling the story of two mice in a maze dealing with change. This is a must-read for anyone still stuck in

Attraction Marketing 101: Do What a Caveman Does

The premise of Attraction Marketing is attracting or enticing customers and prospects to come to you. There’s a big difference between selling and attracting. A headline or tagline will provoke interest

Benefit Driven Marketing

To achieve benefit driven marketing keep your landing page simple or kiss business goodbye. Being an artful guy, I tend to want to WOW visitors to my blog with creative illustrations, motion graphics

Seth Godin on Driveby Culture and Endless Search for Wow

I subscribe to Seth’s blog. If you’re a marketer, you should too. I read his post last week and it’s an honest assessment of the way things are online. It’s time to get real on

Be Consistent Not Seasonal

Sales forecasting tools are not necessary when people are hot or cold. Consumers react to the conditions at hand. But no one wants to buy a wood stove or snow tires in the Summer or get their furnace serviced.

Web Video – Whois Watching You?

According to the latest statistics, web video views are booming. Data from ComScore shows that nearly 178 million U.S. Internet users watched online videos in December 2009, with 33.2 billion videos viewed. Time

Son of a Niche! Did I Get Your Attention?

Headlines draw attention. Get to the point. What’s your message? There are too many websites and blogs bombarding the search engines, overwhelming people with too much information. Does your message

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