Napoleon Hill -The Law of Success is FREE

I was restless last night, so I went down to the living room and began flipping channels — it was about 4 am. A slick-looking, middle-aged guy on the infomercial was actually trying to convince people

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Staying REAL in a CYBER World

The premise of the excellent book, “Who Moved My Cheese” reveals a simple parable telling the story of two mice in a maze dealing with change. This is a must-read for anyone still stuck in

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Attraction Marketing 101: Do What a Caveman Does

The premise of Attraction Marketing is attracting or enticing customers and prospects to come to you. There’s a big difference between selling and attracting. A headline or tagline will provoke interest

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Benefit Driven Marketing

To achieve benefit driven marketing keep your landing page simple or kiss business goodbye.  Being an artful guy, I tend to want to WOW visitors to my blog with creative illustrations, motion graphics

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Seth Godin on Driveby Culture and Endless Search for Wow

I subscribe to Seth’s blog. If you’re a marketer, you should too. I read his post last week and it’s an honest assessment of the way things are online. It’s time to get real on

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Be Consistent Not Seasonal

Sales forecasting tools are not necessary when people are hot or cold. Consumers react to the conditions at hand. But no one wants to buy a wood stove or snow tires in the Summer or get their furnace serviced.

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Web Video – Whois Watching You?

According to the latest statistics, web video views are booming. Data from ComScore shows that nearly 178 million U.S. Internet users watched online videos during the month of December 2009 with 33.2 billion

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Son of a Niche! Did I Get Your Attention?

Headlines draw attention.  Get to the point. What’s your message? There are too many websites and blogs bombarding the search engines, overwhelming people with too much information. Does your message

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