Benefit Driven Marketing
To achieve benefit driven marketing keep your landing page simple or kiss business goodbye. Being an artful guy, I tend to want to WOW visitors to my blog with creative illustrations, motion graphics
Continue readingSeth Godin on Driveby Culture and Endless Search for Wow
I subscribe to Seth’s blog. If you’re a marketer, you should too. I read his post last week and it’s an honest assessment of the way things are online. It’s time to get real on
Continue readingBe Consistent Not Seasonal
Sales forecasting tools are not necessary when people are hot or cold. Consumers react to the conditions at hand. But no one wants to buy a wood stove or snow tires in the Summer or get their furnace serviced.
Continue readingWeb Video – Whois Watching You?
According to the latest statistics, web video views are booming. Data from ComScore shows that nearly 178 million U.S. Internet users watched online videos in December 2009, with 33.2 billion videos viewed. Time
Continue readingSon of a Niche! Did I Get Your Attention?
Headlines draw attention. Get to the point. What’s your message? There are too many websites and blogs bombarding the search engines, overwhelming people with too much information. Does your message
Continue reading