Internet Information Overload

Internet Information overload over the last two decades has transformed the way we live. Information is far more accessible than ever before. The problem is the Internet never closes!

Is this information deluge overwhelming our brains? We are constantly being bludgeoned by sales cliches and advertisements on television, radio, signs, billboards, magazines, and the Internet, 24/7.   If you’re marketing something on the Internet, don’t risk getting muted. Getting “Permission” works in the age of communication.   If you want to share a business or product idea, why not ask for permission to share it? Permission-based marketing is not some new brilliant concept. People have been getting permission for centuries. Good sales and marketing practices involve developing relationships and creating value for your customer or prospect. The Internet has merely amplified the problems of marketing abuse.

Are you creating value for your prospect or are you joining the ranks of the millions of interruption marketing dive bomb kamikazes? Yes, we’re in the Information Age but we’re also in the Age of Communication.  People choose their friends, vendors, and business associates in real life. The same rules apply in cyberspace. No matter what you’re marketing, consider a few things prior to posting a “hey look at me” ad.  How do I respond to interruption advertising? How do I like to be communicated? People are donating a precious commodity -their time.  As marketers, let’s not waste it. The old adage “Do unto others as you would have them do unto you”, should be a priority in our marketing communications and small business marketing strategy.