Attraction Marketing 101: Do What a Caveman Does

The premise of Attraction Marketing is attracting or enticing customers and prospects to come to you. There’s a big difference between selling and attracting.

A headline or tagline will provoke interest or at least stick in their head for future use. After 40 years, every time I walk past the frozen pastry aisle in the grocery store my memory banks access an old jingle. “Everyone doesn’t like something but nobody doesn’t like Sarah Lee.” That jingle had me trying to figure out what “nobody doesn’t like” meant for years.

A high-pressure salesperson asks someone to marry them on the first date, whereas it should be a courtship process. The courtship process develops a relationship. Sales say we’re right for each other, let’s do it now. It’s interruption versus permission. Which one do you prefer?

Along with a brilliant tagline or obnoxious jingle, it’s even more important that you believe in your product. When you believe, you’re believable. Personal experience always wins hands down. Testimonies help people identify with an experience and are powerful triggers for attracting.

Although the Trunk Monkey videos ads attract attention and are a huge viral success, the message is not relevant to the product. Or…can I really purchase a trunk monkey? Getting attention through humor is effective but using humor and relevancy simultaneously is golden.

Geico uses humor with a tag line, “it’s so easy a caveman can do it” and you know, it was easy because I just switched to Geico. After a four-year courtship, it paid off for Geico, I took “fifteen minutes and saved 15% on my insurance. Attract attention and be relevant.