Three Feet from Gold

Three feet from Gold is a sad but true story for too many. Often, business opportunity miners stop short of the prize.

People tend to burn through or burn out their warm market quickly. They get stuck. So what’s next? How about abusing yourself and your prospects with cold leads? I don’t think so!  Over the years, I’ve had numerous successes in the secondary market. Your secondary market is comprised of friends of friends or colleagues of colleagues — people you’re connected to through a mutual friend, or perhaps you’re involved in the same business or activity.

In our secondary market, we might even be viewed as an authority on the business. It’s odd, but those closest to us in our primary market can be more scrutinizing. Still, in both cases, I highly recommend using three-way calling. You can add it to your telephone service if it’s not already there. (Check with your carrier.) The power of third-party influence is enormous when you put up-line leaders on a three-way call with your prospects.

When people make a 30-day commitment to experience the product and evaluate our business plan, we give them an opportunity to benefit through their referrals, receive a free product, and get a jump start on laying their own business foundation.

Having more leads will help you develop and expand the depth of your network.  Another old network marketing adage is that depth creates stability and width creates profitability. In previous ventures, I have advanced to a hundred levels within my organization to ensure growth and stability. It’s important to keep prospecting for Gold.  While networking and leadership development, you’re bound to find a nugget or two! You create a growing, thriving organization by continuing to network and work in-depth with your leaders.

Developing Depth in your network marketing organization is critical for long-term stability and growth. All too often, network marketers give up too soon, losing sight of their vision and becoming discouraged, ultimately leaving the industry. John Darby did. But as Darby found out the hard way, sometimes your breakthrough is closer than you think.

A story in the business classic “Think and Grow Rich” illustrates my point.  John Darby, a neophyte gold miner, learned his lesson when he quit three feet from Gold. Click here to download the free eBook version of “Think and Grow Rich” and read the story. Read the whole book if you haven’t already.  You’ll pick up a nugget or two.

As I mentioned, network marketing is a people’s business built on relationships. Dig deep into your gold mines, and you’ll eventually hit the mother lode!