Network Marketing is the Peoples Franchise

Franchising became popularized in the mid-50s after Ray Kroc, a seller of Multi-mixer milkshake machines, learned that the McDonald brothers were using eight of his high-tech Multi-mixers in their San Bernardino restaurant.

Believing that the McDonald’s formula was a ticket to success, Kroc suggested that they franchise their restaurants throughout the country. The rest is history.

Who can afford a million plus dollars for a McDonald’s franchise? Writer, John Milton Fogg called network marketing, “The Peoples Franchise.” It’s a business that anyone can start with low costs with the upside potential of thousands in monthly residuals. Musicians used to have the corner on the market when it it came to royalties. Every time that record played, they earned a few pennies.

Now anyone can earn a few pennies of dimes, nickels, or dollars by developing a network. J Paul Getty said, “I’d rather have the efforts of 100 people than 100% of my own. It’s simply the power of leverage and compounding that makes developing a network a superior business model. Now it’s out of control with billions in sales!

Network Marketing is Big Business

According to a supplement to the Wall Street Journal, “From March 2009 to May 2011, the top 7 publicly traded direct selling companies averaged a 268percent increase in stock price. In 2010, direct selling companies generated over $125 billion in revenue in 150 countries through more than 75 million men and women who are changing lives by serving others. This is the story of direct selling.”