How Great Leaders Inspire Action by Simon Sinek

Simon Sinek author of “Start with Why”, spoke in Seattle in 2010 on how great leaders inspire action.  Simon’s formula starts with your WHY.

WHY includes your purpose, your cause. Why do you do what you do? What motivates and inspires you?  Next is HOW do you do it and then WHAT do you do.  Most people when asked; “WHAT do you do?” reverse the order. They start with WHAT than HOW and most never get around to the WHY. Maybe most people aren’t too thrilled with what they’re doing! If you love what you do and want to inspire followers for your venture, tell them WHY first.  Click on the image below and you’ll be directed to Simon Sinek’s 18-minute message.