Yeah, so what’s website search engine optimization? Sounds like a lot of techno geek stuff. Who needs a website anyway? Can’t prospects “let their fingers do the walking?” Not any more. It’s not enough to just post aYellow Page display ad. Besides it’s really expensive.
Wake up! It’s the 21st century communication/information age and the majority of people search online for your business. I can barely spell phone book much less find one. You might already have a website or blog but are you focused on them or on you?
I see a lot of websites that are: “all about how my business is so great.” But here’s the bottom line and the million dollar question we all ask: “What’s in it for me?”
An emphasis on benefits for your clients should always be the focus of your Internet marketing campaigns. Always ask, “how can I create overwhelming value for my prospective client?”
Here’s a few tips that will help you develop a customer, benefits focused marketing strategy. Meet the need, solve the problem, and create value for your prospective client.
Do a little homework:
Determine some top key words and most importantly keyword phrases you think people will use to find your product/service. You don’t have to guess with free website optimization programs like Google AdWords or inexpensive. As you are doing your research ask these questions:
As I mentioned earlier, create value. Visitors are likely to bookmark and/or share your website or blog and may even remember you for later.
Check out your competitors. The websites that are ranking high in the search engines results for your keywords are worth investigating.
For the average brick and mortar business owner, this may be a little overwhelming but the first step is to really take some time to evaluate what your customers want and what they are searching for. Here are some free tools that can help you start the process.
If you don’t have a website and you have a physical location for your business create a Google Places account ASAP.
I am a sales and marketing consultant, trainer, writer and new media professional. With twenty-five years in the sales and marketing industry, I've had the privilege of training and supporting hundreds of micro entrepreneurs and business executives.