Video Production Tips from DARLA

Video production tips from DARLA.  Who’s DARLA?   Let’s find out. This acronym, DARLA spells out 5 tried and true production tips for producing project that will set you apart from the crowds.

Composition, Depth of Field, Lighting, and Audio, are the building blocks for great looking video. Learning these principles cost me a film school education, but I’ve made it simple for anyone to execute.  Use these, and people will notice that your video looks remarkably better than the majority of amateur videos on the web.

Who’s DARLA!?  For many years, I had affairs with multiple video production mistresses relating to my businesses, corporate videos and non-profit work. Prior to some of the technological advances, video consumed a lot of time. My wife, Diane actually told people she was my “Video Widow!”


DEPTH: Depth of Field Creates Space Behind Your subject.

ANGLES: Shooting at an Angle, Creates Depth, Separation.

RULE OF THIRDS: Compose and Position Your Subjects in Your Shots.

LIGHTING: Use Simple, Affordable Lighting Techniques.

AUDIO: Microphone Usage Techniques and Equipment Options.

There’s a lot more to video production than DARLA. My objective is to take complex film making principles, condense them and keep it simple and affordable. Do some research and just Google it. The Internet provides a wealth of information on these topics. Take about 10 and a half minutes and watch.

About the Author Mark Petticord

I am a sales and marketing consultant, trainer, writer and new media professional. With twenty-five years in the sales and marketing industry, I've had the privilege of training and supporting hundreds of micro entrepreneurs and business executives.

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