People tend to quickly burn through or burn out their warm market. The get stuck. So what’s next? How about abusing yourself and your prospects with cold leads? I don’t think so! Over the years, I’ve had a bunch of success in my secondary market. Your secondary market are friends of friends or colleagues of colleagues — people you relate to through a mutual friend or perhaps you’re involved in the same business or activity.
In our secondary market, we might even be viewed as an authority on the business. It’s odd, but those closest to us in our primary market can be more scrutinizing. Still, in both cases, I highly recommend using 3-way calling. You can add it to your telephone service if it’s not already there. (Check with your carrier) The power of a third party influence is huge when you put up-line leaders on a 3-way call with your prospects.
When people make a 30-day commitment to experience the product and evaluate our business plan, we are giving them an opportunity to benefit through their referrals and a free product as well as giving them jump start on laying their own business foundation.
Having more leads will help you develop and expand the depth of your network. Another old network marketing adage is: depth creates stability and width creates profitability. In previous ventures I have worked up to one-hundred levels into my organization to ensure growth and stability. It’s important to keep prospecting for Gold. While in the process of networking and lead development, you’re bound to find a nugget or two! You create a growing, thriving organization by continuing to network and work with your leaders in depth.
Developing Depth in your network marketing organization is critical for long term stability and growth. All too often, network marketers give up too soon, loosing site of their vision, they get discouraged and go home. John Darby did. But as Darby found out the hard way, sometimes your breakthrough is closer than you think.
A story in the business classic, “Think and Grow Rich”, illustrates my point. John Darby, a neophyte gold miner, learned his lesson when he quit three feet from Gold. Click here to download the free eBook version of “Think and Grow Rich” and read the story. In fact, read the whole book if you haven’t already. You’ll pick up a nugget or two.
As I mentioned, network marketing is people business, built on relationships. Dig deep into your gold mines and you’ll eventually hit the mother load!
I am a sales and marketing consultant, trainer, writer and new media professional. With twenty-five years in the sales and marketing industry, I've had the privilege of training and supporting hundreds of micro entrepreneurs and business executives.