Validating conversions helps separate the true sales leads from the conversions that don’t lead to sales like job applications or customer service inquiries. These and other dead-ends make up nearly half of all website conversions. Knowing precisely how many sales leads a site generates and exactly where they come from can help marketers optimize their sites. Even though lead validation can be a laborious process, it can be well worth it for marketers to have as much information as possible.
This presentation details why lead validation can be so important for marketers and why ignoring it can lead to trouble. Aaron Wittersheim is Chief Operating Officer at Straight North, an Internet marketing company in Chicago. His focus is on marketing and website services, and technology. www.straightnorth.com
I am a sales and marketing consultant, trainer, writer and new media professional. With twenty-five years in the sales and marketing industry, I've had the privilege of training and supporting hundreds of micro entrepreneurs and business executives.