How to Choose a Network Marketing Company

How to Choose the Right Network Marketing Company: My 5 Criteria

Choosing a network marketing company can be a daunting task, given there are so many business opportunities available.  How will you choose?   I weathered a few storms years ago and believe that my experiences will help you pave the way toward bright future in this industry.  Please click here for my FREE Report and get all the nitty gritty on choosing the right company.

In 1991, LifeCall began repetitively airing an infomercial that popularized medical alarm systems for senior citizens with the phrase, “Help, I’ve fallen, and I can’t get up.” As a seemingly revolutionary development for seniors, the system included a phone and a nifty waterproof, wireless pendant that hung by a rubber tube around the elderly person’s neck. If a senior suffered a mishap, he or she would simply push the button on the pendant to call for help.

Coincidentally, several months prior, I had already invested close to $3,000 on inventory and sales materials to sell virtually the same system through an innovative direct sales company in Canada. Once again, driven by the financial potential, an exciting new technology, and the prospect of building another massive sales team, I soon learned I too had “fallen and I could not get up,” at least not right away!

The first mistake I made was investing in a product that was NOT proprietary. After I joined the Canadian company, competitors with lower prices soon flooded the market. Worse yet, the security phones were not a consumable product that needed to be replaced—other than the push-button pendant that was often chewed and eaten by the family pet!

To add insult to injury, the fire department knocked down the front door of one of my customers when the pendant misfired and dialed dispatch while his grandma slept soundly in her bed. Needless to say, my career with emergency response came to an abrupt halt.

The best part of this story is I didn’t lose any money. Four years later, while in a Mastermind meeting with several top leaders at another company, we were discussing conference calls and speaker phones. I piped up and told them about the most powerful speaker phone on the market and sold my entire inventory at full price!

In reality, there are no rock-solid, ironclad guarantees in the business world. Nevertheless, a great place to start your search and evaluation of companies is by using my “Five-Point Criteria,” based on many years of experience and my personal business philosophy. The five points are leadership, product, turnkey system, compensation plan, and timing.

Although I am certain that this list is not exhaustive, exploring these questions will go a long way in helping you choose the right network marketing company to join while avoiding the common mistakes people make when choosing a company. Want to learn more?   Click here to receive my FREE 5 Criteria Report.