A turn-key business system includes your identifying the best location and providing marketing support, providing proven products and services, sales process, management, and training. Having a simple system is as important as your product or services. This is what makes franchising so attractive to new owners. With a turn-key system, just jump in the car, turn the key and drive!
Franchises are successful because of the high demand of consumable products or services. They include food service, financial services, repairs and maintenance, maid service, healthcare and hundreds more. Statistically, about 80% of small businesses don’t make it in the first 5 years. Through franchising, new business owners drastically increase the odds of success. Find a great product and build an effective business system around it and you employ the power of duplication, the franchiser does all the heavy lifting for you.
It is the system that made the McDonald’s truly unique and inspired Multimixer salesman, Ray Kroc. In October of 1948, the McDonald brothers closed their drive-in, fired their carhops, simplified the menu, reorganized the kitchen, and invented the “SPEEDEE SERVICE SYSTEM” emphasizing speed, lower prices, and volume. The McDonalds brothers began franchising in 1953 and in 1954 and Ray Kroc became a licensee opening his first McDonald’s on April 15, 1955. Kroc was instrumental in attracting franchisees and creating the massive growth for what became the modern McDonald’s Corporation. He bought out the McDonald brothers for $2.7 million in 1961 and the rest, as they say, is history.
No matter how good the business system is, the business must be one that “fits” you. It must be a business that builds on your strengths and talents. Every franchise system has successful operators and less than successful operators. The difference is the individual. A business system does not run itself. Identifying a business that fits your profile, what we call your business model, is just as important as the quality of the system.
To find out more about franchising go to www.franchisebusinessinsider.com for your free guide to franchise freedom.
I am a sales and marketing consultant, trainer, writer and new media professional. With twenty-five years in the sales and marketing industry, I've had the privilege of training and supporting hundreds of micro entrepreneurs and business executives.